Google LLC is an American multinational technology company founded on September 4, 1998, by computer scientists Larry Page and Sergey Brin. Since 2015, it has operated as the largest subsidiary of Alphabet Inc., with its headquarters located in Mountain View, California. Google's foundational success stems from its dominant search engine, which handles over 70% of worldwide online search requests, making "to google" a ubiquitous verb for internet searching. Sundar Pichai serves as the CEO of both Google and its parent company, Alphabet.
Google's product portfolio extends far beyond search, encompassing more than 50 internet services and products. This includes widely used platforms like Gmail, Google Maps, Chrome, Android, YouTube (the second most-visited website globally after Google Search), and Google Workspace. The company is a leading provider across various sectors, including mapping and navigation, email services, office suites, online video platforms, mobile operating systems, and web browsers. In recent years, Google has heavily invested in artificial intelligence, integrating advanced AI capabilities like "AI Mode with Gemini 3" into Google Search, introducing "AI Overviews" in Gmail, and developing AI video generation models such as Veo 3.1. The Google I/O 2025 keynote highlighted significant advancements in its Gemini app and generative AI tools, underscoring AI as a core focus for future product development.
As one of the world's most valuable and influential brands, Google's broad impact on the high-tech marketplace is undeniable. In 2023, advertising revenue from user search requests contributed $175 billion to Alphabet's total revenue. Despite its widespread success, Google has faced scrutiny regarding issues such as privacy concerns, tax avoidance, censorship, and its dominant market position. The company continues to innovate, with its search engine operating through sophisticated crawling, indexing, and serving stages to deliver relevant information to billions of users daily.
