TikTok is officially testing a new opt-in AI likeness detection tool designed to help creators find and flag unauthorized deepfakes. Spotted by social media consultant Matt Navarra and confirmed by TikTok US spokesperson Zachary Kizer, the current test is limited to a small group of US creators.

The move positions TikTok directly behind YouTube, which expanded its own likeness detection technology to eligible creators over 18 and talent agencies earlier this year.

How the Verification Process Works

To access the new detection tool, creators must verify their identity through a third-party service called Jumio. This process requires a real-time selfie and a standard ID check.

Once a creator is verified, TikTok's system actively scans for AI-generated posts that may feature their face. If the system finds a potential match, the creator can review the content and report any posts or accounts attempting to impersonate them.

The Importance of the Opt-In Approach

TikTok’s decision to make the tool strictly opt-in highlights a growing industry debate over default privacy settings. Earlier this month, Meta faced immediate backlash for its Muse Image launch, which opted all accounts in by default to generate AI images using public Instagram photos. Meta pulled the feature just three days later.