TikTok Introduces AI Content Control Toggle to Customize For You Feeds

TikTok officially announced today the rollout of a new feature designed to give users greater control over the presence of AI-generated media in their feeds. The platform is introducing an AI content control toggle located within the "Manage Topics" section of the app, featuring a slider that allows users to adjust the frequency of AI-generated content appearing in their For You feed.

The announcement, made via the company's global newsroom blog on November 20, 2025, positions the tool as a significant step toward user empowerment amidst the rapid proliferation of synthetic media. The feature began a phased global rollout today and is expected to be fully available to all iOS and Android users by the end of November 2025.

Customization Mechanics and User Controls

This functionality specifically targets the "For You" feed, the app’s primary algorithm-driven interface. The system relies on proprietary machine learning models to identify content, which TikTok claims have achieved a 92% accuracy rate in internal testing. This detection capability builds upon the platform's existing AI labeling infrastructure introduced in May 2024.

In a statement released today, TikTok emphasized the personalization aspect of the update: "We're empowering users with more control over their For You feed by introducing an AI content toggle in the Manage Topics section. This slider allows users to adjust the visibility of AI-generated or AI-enhanced content from 'none' to 'full,' helping personalize experiences while promoting transparency."

Rising Prevalence of AI Media

The introduction of these controls comes at a time when AI-generated content is becoming increasingly dominant on the platform. Data cited in recent reports indicates a 45% increase in AI-generated video uploads in the third quarter of 2025 compared to the previous quarter. Furthermore, a study by the Pew Research Center published in October 2025 found that 28% of TikTok users reported encountering AI-generated content on a daily basis, a significant rise from 15% in early 2024.

With over 1.8 billion monthly active users globally, TikTok estimates that approximately 20% to 30% of the content currently circulating in For You feeds involves some form of AI element, such as generative music, effects, or fully synthetic video.

Internal data from TikTok projects that adoption of the new tool will be robust. The company anticipates that 40% of users may enable the toggle within the first month of availability. This projection is based on adoption rates for previous content moderation tools, such as sensitive content filters, which saw a 35% uptake in 2024.

Regulatory Compliance and Regional Implementation

This development aligns with intensifying regulatory frameworks regarding digital transparency. In the European Union, the feature supports compliance with the AI Act, which became effective in October 2025 and mandates strict labeling and transparency for synthetic media. BBC News reported on November 20 that adoption rates in the EU are projected to reach 50% due to the region's privacy-focused regulatory environment.

Similarly, in the United States, the feature addresses proposed Federal Trade Commission (FTC) guidelines drafted in October 2025 regarding AI transparency. TikTok’s U.S. press release noted that American users will see educational pop-ups explaining the risks associated with AI content alongside the new controls.

The global rollout encompasses all markets where the app is available. This follows a beta testing phase conducted in select markets during October 2025. While direct competitors like YouTube introduced binary opt-out options for AI recommendations in late October 2025, TikTok’s graduated slider represents a more granular approach to content moderation.