Meta's Instagram is officially ditching its iconic cursive typeface, swapping the familiar script for a brand-new wordmark for the first time in a decade. Instead of the classic flowing letters, the platform is rolling out a quirky, Frankenstein-style mashup of print and cursive.
Modernizing the Brand
Mosseri claims the redesign is meant to look cleaner and more modern, hoping to nod to the app's early simplicity. But stripped of the corporate PR spin, the new logo is a jarring departure for the visual-first social network.
The unusual half-print execution has already sparked intense debate over its basic legibility. Designers and everyday users alike are taking to social media to roast the awkward letter connections and inconsistent spacing.
Many critics argue the disjointed letters force the brain to pause just to read the app's name. It leaves the community wondering if this redesign sacrifices basic readability for the sake of trying something edgy.