Snapchat is a popular social media platform that allows users to send photos and videos, known as 'snaps,' which are typically ephemeral and disappear after being viewed. Launched in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown while they were students at Stanford University, the app quickly distinguished itself with its focus on temporary content and real-time communication. Beyond disappearing messages, Snapchat offers a variety of features including 'Stories' (collections of snaps visible for 24 hours), 'Discover' (content from various publishers), 'Spotlight' (a platform for viral short-form videos), and an extensive array of augmented reality (AR) lenses and filters that transform users' appearances or surroundings.

The platform has significantly influenced the broader social media landscape, popularizing features like stories and AR filters, which have since been adopted by many competing platforms. Snapchat's user base, while diverse, is particularly strong among younger demographics. Snap Inc., the parent company, has continuously innovated, expanding beyond just the app to include hardware like Spectacles (AR glasses) and investing heavily in augmented reality technology, positioning itself as an AR camera company.

Over the years, Snapchat has evolved from a simple messaging app into a comprehensive entertainment and communication platform. It focuses on authentic, in-the-moment sharing and creative expression, offering a unique user experience centered around visual communication. Despite intense competition, Snapchat maintains a dedicated global audience, leveraging its innovative features and commitment to privacy and ephemerality to differentiate itself.