#Greg Joswiak

Apple Executives Clarify AI Strategy: 'We Don't Do AI for AI's Sake'

Software chief Craig Federighi and marketing head Greg Joswiak detail a utilitarian, human-first approach to artificial intelligence, focusing on practical benefits over user engagement.

9 days ago

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Greg Joswiak

Apple Executives Clarify AI Strategy: 'We Don't Do AI for AI's Sake'