Apple Executives Clarify AI Strategy: 'We Don't Do AI for AI's Sake'Software chief Craig Federighi and marketing head Greg Joswiak detail a utilitarian, human-first approach to artificial intelligence, focusing on practical benefits over user engagement.about 2 months ago
Apple Executives Clarify Siri’s Role: A Powerful Tool, Not an AI CompanionIn a post-WWDC interview, Craig Federighi and Greg Joswiak explain why Siri in iOS 27 is designed for utility and privacy, explicitly rejecting the trend of creating AI 'girlfriends'.about 2 months ago
Apple Centralizes AI Operations Under Craig FederighiSoftware Engineering SVP takes control of Apple Intelligence to streamline product integration6 months ago
