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Apple Executives Clarify AI Strategy: 'We Don't Do AI for AI's Sake'Software chief Craig Federighi and marketing head Greg Joswiak detail a utilitarian, human-first approach to artificial intelligence, focusing on practical benefits over user engagement.9 days ago
Apple Executives Clarify Siri’s Role: A Powerful Tool, Not an AI CompanionIn a post-WWDC interview, Craig Federighi and Greg Joswiak explain why Siri in iOS 27 is designed for utility and privacy, explicitly rejecting the trend of creating AI 'girlfriends'.9 days ago
Apple Centralizes AI Operations Under Craig FederighiSoftware Engineering SVP takes control of Apple Intelligence to streamline product integration5 months ago