Nothing has officially begun rolling out lock screen ads to its devices, fundamentally shifting its original ad-free ethos. Dubbed "Dynamic Lock Screen Experiences," these sponsored content integrations arrived with Nothing OS 3.5, starting with the Phone (3). While enabled by default, the company swiftly issued a hotfix, 3.5.1, allowing easier opt-out after an immediate, albeit mixed, community backlash. Carl Pei stated this strategy aims to subsidize future hardware, potentially by 10%, and fund critical R&D. We're seeing unique "Glyph Ads" leveraging Nothing's distinctive LED interface for interactive promotions, a differentiator from competitors. However, many users feel this betrays the brand's minimalist promise. It's a bold move, but will the revenue outweigh the risk of alienating their core fanbase?