Mark Zuckerberg confirmed a massive influx of AI-generated content into all Meta social feeds, signaling a profound shift for Facebook, Instagram, and Threads. During a recent earnings call, the CEO stated the company will "add yet another huge corpus of content" to its recommendation systems. This isn't just idle talk; AI now "makes it easier to create and remix" shareable work, driving this strategic pivot.

Zuckerberg sees this as social media's third major era, following content from friends/family and then creator-driven feeds. He believes advanced AI recommendation systems, capable of "deeply understanding" these new AI-generated posts, will become "increasingly valuable." Meta is already embedding AI tools across its apps and experimenting with dedicated AI social platforms; their new Vibes app alone saw users generate over 20 billion images. Expect your feeds to be profoundly reshaped by artificial intelligence.