An in-depth analysis of Windows 11's ascent, driven by strategic pushes and user adoption trends.
HM Journal
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4 months ago
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For a while there, it felt like Windows 11 was stuck in second gear. Launched in 2021, it barely nudged the needle in its first year, amassing less than 10% of the market by 2022. Compare that to previous Windows transitions, and it seemed like a snail's pace. But things started to pick up. We saw a steady climb to 18% in 2023, then a more significant jump to 36% in 2024.
It's this year, 2025, where the momentum truly became undeniable. Stat Counter now reports Windows 11 holding a comfortable 50.88% of the Windows market, leaving Windows 10 at 46.2%. That's a pretty significant lead, and it translates to a massive user base – we're talking around 700 million monthly active devices. Of course, Stat Counter isn't the be-all and end-all of metrics, but it certainly gives us a solid generalized representation of the market's direction.
The timing of this shift isn't coincidental. October 14th is looming large for Windows 10 users, marking the official end of mainstream support. Microsoft has been, understandably, pushing hard for users to make the switch. They've even thrown a bit of a curveball into the mix recently, offering an additional year of free security updates for Windows 10. The catch? You've got to sign into a Microsoft Account and back up your PC's settings data to the cloud.
It's a clever move, really. On one hand, it provides a bit of a safety net for those who can't or won't upgrade immediately. On the other, it subtly nudges users deeper into Microsoft's ecosystem, getting them accustomed to cloud backups and account integration – things that are pretty much standard on Windows 11. The big question now is, will this extra year of free updates flatten the impressive upward trajectory Windows 11 is currently enjoying? My gut says it might cause a slight ripple, but the tide has already turned.
So, why are people finally making the jump? It's not just corporate mandates driving this, mind you. For many, the impending end of support for Windows 10 is a powerful motivator. Nobody wants to be left on an unsupported OS, especially with security vulnerabilities becoming more sophisticated.
Interestingly, the gaming community has been an early adopter. Steam's latest surveys show Windows 11 as the most used Windows OS among gamers. This is a significant indicator, as gamers often push the envelope on hardware and software, seeking the latest performance enhancements. It suggests that, for a demographic highly sensitive to performance and new features, Windows 11 is delivering. Perhaps the DirectX 12 Ultimate features or better scheduling are proving beneficial.
Despite its growing dominance, Windows 11 hasn't been without its controversies. Remember the uproar when Windows 11 first dropped? It was the first version of Windows in years to significantly up the system requirements. Things like TPM 2.0 and Secure Boot became mandatory, leaving a substantial chunk of the existing Windows 10 user base ineligible for a direct upgrade.
This means a lot of folks with perfectly functional, albeit older, Windows 10 PCs have no choice but to buy new hardware if they want to move to Windows 11. And let's be honest, many of those older Windows 10 machines are now a decade old, really starting to show their age. So, it makes sense that a new PC purchase would naturally come with Windows 11 pre-installed.
Then there are the user experience gripes. The mandatory Microsoft account and internet connection during the out-of-box setup phase was a point of contention for many. And the perennial complaint about ads and bloatware? Yeah, that's still there. Though, to be fair, much of that "bloat" was already creeping into Windows 10, so for many upgrading, it might not feel like a drastic change. That's not an excuse for it, but it's a reality.
Microsoft isn't just sitting back and watching the numbers tick up. They've made it clear that 2025 is intended to be a big PC upgrade cycle year. This focus means they're prioritizing stability and compatibility for Windows 11, which is why version 25H2, coming this fall, will be based on the same platform release as 24H2. No major platform shake-ups, just refinement.
And what's driving this upgrade cycle, beyond the end of Windows 10 support? The push for Copilot+ PCs. These new machines, with their dedicated NPUs capable of at least 40 TOPS of power, are designed to unlock exclusive AI features. If you want the cutting-edge of AI on your desktop, Microsoft is essentially saying, "You'll need a new PC, and it'll run Windows 11." It's a clear strategy to tie the future of computing to their latest OS and a new generation of hardware.
The shift is complete. Windows 11 is here to stay, and its ascendancy marks a new chapter for Microsoft and PC users worldwide. It's going to be fascinating to see how the ecosystem evolves now that the majority of Windows users are on the same page.