## VinFast Accelerates Philippine Expansion with Key Service Partnerships Vietnamese electric vehicle (EV) manufacturer, VinFast, has significantly advanced its expansion strategy in the Philippines by announcing crucial collaborations aimed at building a robust after-sales service network. On May 13, 2025, the company officially signed agreements with four reputable local partners: Goodyear Philippines, Tire King and Rubber Products, Power Tread Services, and Marcjan Cavite. This move underscores VinFast's commitment to providing comprehensive support for its customers as it prepares to deepen its presence in the burgeoning Philippine EV market. ### Forging Strategic Alliances for Nationwide Support The collaboration with these four distinct entities is a strategic maneuver designed to leverage local expertise and established infrastructure. Each partner brings unique strengths to the table: * **Goodyear Philippines:** A globally recognized leader in tire manufacturing, Goodyear's involvement lends significant credibility and access to high-quality tire products and related services. * **Tire King and Rubber Products:** A trusted, family-run business with over 30 years of experience in the Philippine automotive care sector. Their expertise in services like wheel alignment, tire balancing, and underchassis maintenance will be invaluable. * **Power Tread Services:** Another key player in the automotive service industry, contributing to the breadth and reach of the planned network. * **Marcjan Cavite:** This partnership will help extend VinFast's service capabilities, particularly in the Cavite region, a rapidly growing area. These partnerships are pivotal for VinFast's ambitious goal: to establish over 100 authorized service workshops across the Philippines during 2025. This extensive network is intended to ensure that VinFast EV owners will have convenient access to maintenance, repairs, and genuine parts, thereby fostering consumer confidence and supporting the broader adoption of electric mobility in the country. ### The Critical Role of After-Sales Service in EV Adoption For any automotive brand entering a new market, particularly with electric vehicles, a strong after-sales service network is paramount. Potential EV buyers often have concerns about battery life, maintenance complexity, and the availability of skilled technicians. By proactively addressing these concerns through reputable partnerships, VinFast aims to alleviate range anxiety and maintenance worries. The establishment of over 100 service workshops within a year is an aggressive target, signaling VinFast's serious intent. This network will not only cater to routine maintenance but also handle more complex diagnostics and repairs specific to electric vehicles. The collaboration with established names like Goodyear and experienced local businesses like Tire King and Rubber Products is designed to assure customers of quality service and reliability. Tire King, for instance, already operates service centers in Antipolo and Marikina, with expansion plans for southern Metro Manila, providing a solid foundation for VinFast's service footprint. ### Building on a Retail Foundation This development in service infrastructure logically follows VinFast's earlier steps to establish its retail presence in the Philippines. On May 31, 2024, VinFast announced cooperation agreements with its first four dealers in the country. The combination of a growing dealer network for sales and a comprehensive service network for after-sales support creates a complete ecosystem for VinFast customers. This two-pronged approach is crucial for building a sustainable and scalable business in the competitive automotive market. Ms. Nguyen Thi Minh Ngoc, CEO of VinFast Philippines, articulated the company's strategy and commitment: > "By partnering with trusted and experienced automotive companies, VinFast is determined to deliver smart and convenient electric mobility solutions to Filipino consumers as soon as possible, offering complete peace of mind. This collaboration marks a significant step forward, establishing VinFast's presence and laying a strong foundation for our long-term growth in the Philippines." ### VinFast's Broader Vision: Sustainable Mobility for All VinFast's expansion into the Philippines and its focus on a comprehensive service network are aligned with its global mission to promote a sustainable future. The company emphasizes innovation in high-quality products, advanced smart services, and a seamless customer experience, all underpinned by a pricing strategy aimed at making electric mobility more accessible. The partnerships in the Philippines are a tangible demonstration of this mission. By ensuring robust after-sales support, VinFast is not just selling cars; it's cultivating an environment where electric vehicle ownership is practical, reliable, and appealing. This approach is intended to inspire Filipino consumers to join the global shift towards smarter, more sustainable transportation. ### Paving the Road Ahead The official signing of these collaboration agreements marks a significant milestone for VinFast in the Philippines. The planned network of over 100 service workshops, supported by well-regarded partners, is set to become a cornerstone of VinFast's operations in the archipelago. As VinFast vehicles begin to populate Philippine roads, the availability and quality of after-sales service will be a key determinant of the brand's success and its contribution to the country's transition towards electric mobility. These partnerships are a clear indication that VinFast is investing for the long term, aiming to become a significant player in the Philippine automotive landscape.
