Toyota Unveils Electric Hilux Revo BEV, U.S. Market Still Excluded
Toyota has officially entered the electric truck segment with the global unveiling of the Hilux Revo BEV, a fully electric version of its iconic Hilux pickup.The production-ready model debuted at a Toyota Motor Asia event in Bangkok on November 10, 2025, confirming the brand's commitment to electrification in its commercial vehicle lineup. Despite its significance, Toyota executives have reiterated that the Hilux Revo BEV will not be sold in the U.S. market, a continuation of the brand's long-standing strategy for the Hilux series.
Global Rollout Confirmed, U.S. Exclusion Reiterated
The Hilux Revo BEV is set to launch first in Thailand in Q1 2026, with subsequent rollouts planned for select markets across Asia, Africa, and Oceania throughout 2026. This strategic phased release underscores Toyota's focus on regions where the Hilux has long been a best-seller and a revered workhorse. Toyota officials, in recent press statements, cited regulatory, market dynamics, and product overlap—specifically with the Tacoma—as primary reasons for keeping both the conventional and electric Hilux models out of the American market. This decision aligns with the company’s stated intent since the prototype's debut in December 2022.The electric Hilux is equipped with a 59.2 kWh lithium-ion battery pack, delivering a WLTP-rated range of approximately 240 kilometers (149 miles), depending on configuration. Power comes from dual motors with a system output of 144 kW.4 kWh lithium-ion battery pack, delivering a WLTP-rated range of 230–250 kilometers (143–155 miles), depending on configuration. Power comes from a single rear-mounted electric motor, producing 160 kW (214 hp) and 350 Nm (258 lb-ft) of torque. For charging, it features an 11 kW AC onboard charger and supports 100 kW DC fast charging, allowing for a 10–80% charge in approximately 40 minutes.
Retaining the Hilux’s robust body-on-frame construction, the Revo BEV is designed for durability and utility. It boasts a payload capacity of up to 1,000 kg (2,204 lbs) and a towing capacity of 1,500 kg (3,307 lbs). Unique features include a water-resistant battery pack and reinforced underbody protection, vital for rugged applications. The truck also incorporates Toyota’s “Multi-Terrain Select” traction system, adapted for electric vehicle torque delivery, and regenerative braking with selectable modes, including a one-pedal driving option. Its interior largely mirrors the latest internal combustion engine Hilux, enhanced with a digital instrument cluster and EV-specific displays.
Market Reception and Price Points
Initial expert reviews from Thai and Australian automotive journalists commend the Hilux Revo BEV for its smooth, quiet ride and instant torque. However, some reviews have noted its range as modest when compared to competitors like the Ford Ranger EV and BYD Shark EV, which reportedly offer over 300 km WLTP. Experts generally view Toyota’s conservative battery sizing as a deliberate strategy, prioritizing reliability and cost-effectiveness, particularly for fleet and commercial buyers in emerging markets. The starting price in Thailand is 1,650,000 THB, which translates to approximately $45,000 USD at current exchange rates, with higher trims expected to reach around $52,000 USD.
User reactions on social media and automotive forums in key markets like Thailand and Australia indicate significant interest from commercial operators, drawn by Toyota's reputation for reliability. Concerns have been raised regarding the relatively high price compared to diesel Hilux variants and the limited range for more demanding long-haul or remote applications. Meanwhile, U.S. truck enthusiasts and Toyota loyalists have continued to express frustration online regarding the Hilux's persistent absence from the American market, especially now with its electric iteration.