An alarming public health situation is unfolding in Texas, where a measles outbreak has affected 400 individuals this year. Compounding the crisis, a growing number of children are being diagnosed with liver damage stemming from high doses of cod liver oil, a potent source of vitamin A. This trend coincides with the promotion of vitamin A by some figures, including U.S. Health and Human Services Secretary Robert F. Kennedy Jr., as a purported treatment or even preventative measure against measles, despite scientific evidence. At Covenant Children's Hospital in Lubbock, situated near the outbreak's epicenter, medical staff observed a disturbing pattern among unvaccinated children hospitalized with measles. Routine tests revealed elevated liver enzymes, strongly suggesting liver injury. The most plausible explanation identified is the excessive consumption of vitamin A, a nutrient known to cause significant liver damage when taken in overly large quantities. This development raises urgent questions about the true role of vitamin A concerning measles and the severe risks associated with its improper use based on misinformation. Measles is a viral illness for which no specific antiviral treatment currently exists. The only scientifically validated method for preventing measles is vaccination with the MMR (measles-mumps-rubella) vaccine. When administered in the recommended two-dose schedule, the MMR vaccine provides up to 97% protection against the virus, making it the safest and most effective preventive measure available. Relying on unproven alternatives poses significant health risks. Vitamin A itself is a fat-soluble vitamin essential for various bodily functions, including bolstering the immune system, maintaining healthy vision, and supporting reproductive health. However, its specific role in treating active measles infections is very limited, particularly within developed nations like the United States. In the US, most individuals obtain sufficient vitamin A through a standard diet rich in foods like milk, eggs, cheese, fortified cereals, green leafy vegetables, fish, and meat. Consequently, vitamin A deficiency is rare in the US population. The situation differs significantly in low- and middle-income countries where dietary access to vitamin A-rich foods is often restricted, leading to widespread deficiency. Numerous studies in these regions have established a clear link between vitamin A deficiency and increased measles severity, including a higher risk of dangerous complications such as pneumonia, encephalitis (brain swelling), blindness, and death. Therefore, while vitamin A supplementation plays a crucial role in managing measles in populations suffering from nutritional deficiencies, it offers little to no benefit for the generally well-nourished population in the United States, where vitamin A stores are typically adequate. Conversely, consuming excessive amounts of vitamin A can lead to serious health problems, a reality starkly illustrated by the cases emerging in Texas. This condition, known as hypervitaminosis A or vitamin A toxicity, can manifest through various symptoms. Individuals experiencing toxicity may suffer from: Dry, rough skinBlurred visionSignificant liver damageWeakened bones, increasing fracture riskSevere birth defects if taken in excess during pregnancyPatients exhibiting signs of vitamin A toxicity require immediate medical attention. Treatment involves ceasing all vitamin A supplementation immediately and supportive care in a hospital setting, which may include intravenous fluids and diuretics to help the body eliminate the excess vitamin. It is critically important to note that the children in Texas experiencing both measles and vitamin A toxicity were unvaccinated and had reportedly been given vitamin A as an alternative approach. This underscores the dangerous fallacy of viewing vitamin A as a substitute for vaccination; it cannot prevent measles infection. Few vaccines match the high efficacy of the MMR vaccine in disease prevention. The ongoing events in Texas tragically highlight the life-or-death importance of clear, accurate public health messaging, especially following the report of one child fatality linked to this outbreak. Public health experts, government officials, and the media share a responsibility to ensure the correct information reaches parents unequivocally: vaccination is the sole proven method to prevent measles. Immunizing children is essential not only for their protection but also for controlling the virus's spread within the community. While WHO guidelines recommend two doses of vitamin A under strict medical supervision over two days for children *already infected* with measles *and* suffering from vitamin A deficiency, this is a supportive treatment measure, not a preventative strategy, and is generally unnecessary in well-nourished populations.