Spotify Surrenders Algorithm Control to Users With New Taste Profile

The feature shifts the dynamic of algorithmic curation. For years, listeners have suffered the frustration of algorithmic pigeonholing—where accidentally leaving sleep sounds playing all night ruins your Discover Weekly for a month. Now, instead of relying solely on passive habits, Premium users can actively shape their algorithm using direct text prompts.

How the "Tell Us More" Prompt Works

Based on Spotify's short video demonstration, the Taste Profile interface first presents users with a structured summary of their current listening habits. At the bottom of this summary sits a crucial new interactive element: a "Tell us more" prompt.

Through this text box, users command the AI to adjust its behavior. Listeners can instruct the system to surface more of a specific style or completely eradicate a persistent, unwanted genre from their feeds.

The system processes highly specific and ambiguous situational requests. Users can input conversational prompts such as:

• Needing upbeat music while training for a marathon

• Wanting to hear specific news podcasts during a daily commute

Spotify designed Taste Profile as a completely optional tool. Listeners who prefer the traditional, hands-off algorithmic experience can simply ignore the prompt and use Spotify as usual.

The Expanding Context of Conversational AI

Taste Profile extends Spotify's recent momentum in deploying generative AI tools. It follows the launch of the Prompted Playlist feature released last month. Unlike standard AI playlists, Prompted Playlist accepts highly specific parameters, such as restricting a playlist exclusively to songs featured in a specific television show.

Rollout Timeline and Availability

Taste Profile remains in beta and will become available exclusively to Premium users in New Zealand over the coming weeks.

This phased regional rollout mirrors the company's strategy for its previous AI tools. The Prompted Playlist feature similarly underwent initial beta testing in New Zealand.

Following a successful trial period, Spotify expanded that feature to users in the United States and Canada exactly one month later. Spotify has not yet confirmed the exact timeline for Taste Profile's expansion beyond the New Zealand market.