On September 1, 2026, Sonos officially debuted two new hardware products featuring new 'Ultra' branding: the Sonos Ace Ultra headphones and the Beam Ultra soundbar. These official product launches were actually preceded by leaked Sonos graphics, which originally suggested the new Ultra devices were imminent. Both of the newly announced devices are currently available for preorder.

Alongside these hardware releases, the company is rebranding its underlying software platform, which will now be known as 'Sonos 27'. This software update ties into a larger strategic shift for the audio company.

Chief Executive Officer Tom Conrad wants to reposition Sonos as something bigger than just a traditional speaker brand. As part of this strategic pivot, the company is opening its platform to third-party AI assistants, a move that includes a new ChatGPT tie-in. Overall, Sonos claims its latest hardware is smarter than ever about how it fits into a user's home.

Beam Ultra Soundbar Specs and Price

The refreshed Beam Ultra model brings better surround sound to the company's home audio lineup. The updated living room audio device is equipped with true 7.1.2 Dolby Atmos.

The introduction of 7.1.2 Dolby Atmos marks a significant audio upgrade for the company's soundbar offerings. Buyers looking to upgrade their home theater setups can expect the new Beam Ultra soundbar to cost $699.

Ace Ultra Headphones

The newly announced Sonos Ace Ultra headphones are built with next-level active noise cancellation (ANC). They launch alongside the Beam Ultra as part of the brand's premium hardware tier.

Expanding the company's wearable audio offerings with the new 'Ultra' moniker, the Ace Ultra headphones will be priced at $449. As with the soundbar, consumers are able to preorder the smart headphones immediately following the September 1 announcement.