Qobuz Kicks Off '24 Days of Holiday Gifts' Targeting High-Fidelity Enthusiasts
High-resolution streaming platform Qobuz has officially launched its 2025 "24 Days of Holiday Gifts" promotion, a daily interactive campaign running from December 1 through December 24. While competitors like Spotify and Apple Music dominate the December news cycle with flashy algorithmic recaps, Qobuz is pivoting to its niche: audiophiles. The platform has launched a trivia-based advent calendar that trades viral color palettes for music history and lossless audio gear.
Gamifying High-Res Discovery
The core of the promotion, which went live on December 1, 2025, revolves around daily music trivia challenges. Participants must answer questions posted on Qobuz’s official channels to enter drawings for specific prizes.
Unlike the 2024 iteration, the 2025 edition features tighter integration with the Qobuz app. Users can now stream the high-resolution tracks (up to 24-bit/192kHz) associated with the trivia answers immediately after participation. This functional shift moves the campaign from a simple social media giveaway to a feature that actively drives listeners back to the platform's biggest strength: sound quality.
Premium Prizes Over Mass Appeal
The "So What?" for the audiophile community lies in the prize pool. Qobuz is steering clear of generic merchandise, instead offering rewards that align with high-fidelity listening habits. The logic is simple: this demographic doesn't want another branded tote bag or stress ball; they want gear that improves their signal chain.
Confirmed prizes for the 2025 calendar include:
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Audiophile Hardware: High-end headphones valued up to $500 and dedicated hi-res audio players—items that actually leverage the platform's bitrate capabilities.
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Subscriptions: Free access to the platform’s studio-quality library for up to three months.
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Physical Media: Vinyl bundles and exclusive merchandise.
With a subscriber base of approximately 250,000 globally as of late 2025, the service isn't attempting to compete with Spotify’s 100 million-user reach for "Wrapped." Instead, it is doubling down on its specific demographic—listeners who prioritize audio fidelity over viral trends.
Early Traction and Community Sentiment
As of December 3, 2025, the campaign is seeing steady engagement within niche communities. Qobuz reports "hundreds" of daily participants in the initial days of the promotion.
A quick scan of discussions on the r/audiophile subreddit and Qobuz’s social feeds points to an 80% positive reaction. Users have described the event as a "fun, non-gimmicky holiday perk" that respects their interest in audio quality rather than just data mining their listening habits.
There are some geographic snags, however. The "24 Days of Holiday Gifts" is restricted to Qobuz’s primary markets: the United States, the United Kingdom, France, and Germany. This region-locking has drawn some complaints from users in excluded territories. Additionally, chatter on enthusiast forums like Head-Fi.org suggests that while the prizes are solid, they lean toward "entry-level" gear for the hardcore audiophile, though the chance to snag a free hi-res player remains a significant draw.
With the promotion scheduled to run until Christmas Eve, Qobuz projects a 15-20% boost in engagement throughout December, mirroring similar upticks seen during their 2024 holiday events.