Netflix used generative AI in over 300 movies and shows this year, a new shareholder letter reveals, marking the first time the company has disclosed the massive scale of its AI adoption.

The Q2 2026 announcement moves Netflix's AI strategy from isolated experiments to widespread industrial application. The company confirms the "largest concentration of work" for these tools is in post-production.

Widespread Adoption in Post-Production

The company pointed to three international projects that used generative AI to build "highly complex sequences":

• Glory (India)
• Brasil 70: A Saga do Tri (Brazil)
• The American Experiment (US)

This disclosure comes after reports of AI use in at least one original show in July 2025, alongside strategic moves like industry acquisitions and the launch of specialized AI animation studios.

AI Is Now a Standard Hollywood Tool

While Netflix emphasizes human oversight, this level of deployment puts immediate pressure on post-production unions and creative roles, escalating a conflict the industry has grappled with for over a year.

The company's letter suggests that AI accelerates processes, but it sidesteps the bigger question: what happens to the human artists those processes once required?