The price adjustments are not uniform across the entire Xbox Series lineup, with some models seeing more significant increases than others. For consumers looking to snag a new Xbox, here's a breakdown of the updated US pricing:

• Xbox Series S (512GB): This popular digital-only console will see its price climb from $379 to $399, a $20 increase.
• Xbox Series X (1TB): The flagship console's price is jumping from $599 to $649, marking a $50 increase.
• Xbox Series X Digital Edition (1TB): The disc-less version of the Series X will also increase by $50, moving from $549 to $599.
• Xbox Series X 2TB Edition: For those opting for the larger storage model, the price is set to rise from $729 to $799, a substantial $70 increase.

It's worth noting that these increases come on top of the earlier price hikes implemented in May 2025. Before that initial adjustment, the Xbox Series X retailed for $499 and the Series S for $299. The May increase saw the Series X jump to $599 and the Series S to $379. This new round of price hikes means that the cost of entry for Xbox gaming has significantly climbed over the past year.

Microsoft's official statements point to external economic factors as the primary drivers behind these price adjustments. The mention of "macroeconomic shifts" and "tariffs impacting tech imports" suggests that the company is responding to broader economic trends and potentially new trade regulations. This isn't entirely surprising, given the global economic volatility experienced in recent times.

Interestingly, this US-specific increase differs from the May 2025 adjustment, which affected multiple international markets. The company has emphasized that these changes are targeted for the US market to "reflect current conditions." They've also been quick to reassure consumers that these price adjustments shouldn't impact game development or the availability of titles. It's a delicate balancing act, trying to maintain profitability while keeping the gaming ecosystem accessible.

This latest price hike places the Xbox Series X in a more competitive pricing bracket, especially when compared to its direct rival, the PlayStation 5. While Sony hasn't announced similar price increases for its current PS5 models, the cost of the Xbox Series X, particularly the 2TB model, now exceeds that of comparable PlayStation 5 Pro configurations. For instance, a 2TB PS5 Pro is currently priced under $800, making it a more budget-friendly option than the top-tier Xbox Series X.

The gaming hardware market is notoriously sensitive to price changes. Consumers are often weighing the cost of entry against the perceived value of the gaming experience. With these new price points, Microsoft is undoubtedly hoping that the strength of its Game Pass subscription service and its exclusive game library will continue to entice players, even with the added cost. It's a bold move, and one that will be closely watched by both consumers and industry analysts alike. Will gamers balk at the increased prices, or will the allure of the Xbox ecosystem prove too strong to resist? Only time will tell, but it's certainly a development worth keeping an eye on.

The immediate impact of this price increase will be felt by consumers looking to purchase a new Xbox console in the US. Retailers are expected to update their pricing imminently, with the new figures becoming standard by early October 2025. This also comes at a time when the price of some first-party games has already been pushed to $79.99, a trend that began around the holiday season of 2025.

For many, this might mean reconsidering their upgrade plans or perhaps exploring pre-owned options. The sustained increase in hardware and software costs could also put further pressure on the value proposition of subscription services like Xbox Game Pass, though it's also possible that such services become even more attractive as a way to access a library of games without the upfront cost of individual purchases. It's a complex interplay of factors, and the long-term effects on console sales and the broader gaming market remain to be seen. One thing's for sure, though: the cost of gaming just went up.