Meta is quietly testing an AI app named Pocket that lets you build simple games with text prompts. The app, which is currently in a soft-launch phase, was first spotted by mobile developer Alessandro Paluzzi on July 2, 2026.
According to the analytics firm AppFigures, Pocket has been available on iOS and Android since June 29. Its availability is limited, however, and the app is not yet accessible in the US. Meta has made no formal announcement.
This move pushes Meta beyond chatbots and image generators and directly into the realm of interactive entertainment. Pocket bills itself as "a creative platform for making and sharing gizmos," using a concept it calls "vibe-coding" to lower the barrier for game creation.
A "Vibe-Coding" Approach to Game Creation
The idea behind Pocket is to let anyone create interactive experiences, which it calls "gizmos." This "vibe-coding" approach relies on natural language prompts to build game mechanics and design, removing the need for traditional programming skills.
The strategy appears to be a direct continuation of Gizmo, an app that also used AI to create interactive experiences from user prompts. Industry reports from earlier this year noted that Meta had hired the team behind Gizmo.
The connection is further reinforced by the app's use of the same "gizmo" terminology and its Google Play Store shortcode, "com.facebook.gizmo." By empowering users to become game creators, Meta is exploring new forms of user-generated content to drive engagement.
Meta's Expanding AI Footprint
Pocket's release follows a string of AI initiatives from Meta over the past year. The company has been rapidly deploying AI features, from cosmetic profile picture animations to more substantial tools for content creators, making the democratization of AI a clear strategic priority.
The launch places Meta in a competitive space with other tech giants exploring generative worlds. Google's Genie 3, for instance, allows users to build interactive 3D environments, pointing to a growing industry trend toward AI-driven virtual experiences.
While Meta remains silent on its official plans, a help page on its website confirms the app's existence but states that it "is not yet available everywhere." While its future is uncertain, Pocket is a clear signal that Meta sees user-built interactive content as the next major frontier for engagement.