LG Electronics has officially pulled back the curtain on its 2025 QNED evo television lineup, signaling a significant push within the premium LCD TV market. These new models aim to set a fresh benchmark for home entertainment, emphasizing a blend of cutting-edge visual technology, the convenience of true wireless connectivity, and sophisticated AI-driven personalization tailored for contemporary viewers. Building upon its established presence, LG is reinforcing its dual-track strategy, positioning the QNED evo series alongside its market-leading OLED offerings by incorporating key innovations previously associated primarily with self-emissive displays. At the heart of the visual enhancements is LG’s proprietary Dynamic QNED Color Solution, a notable shift away from traditional quantum dots. This technology is designed to produce a wider color gamut, allowing the backlight to render purer, more vibrant, and lifelike hues across the screen. Complementing this is the continued use of Mini LED backlighting in premium models like the QNED90 and the expansive 100-inch QNED89, delivering superior contrast, deeper black levels, and increased brightness compared to conventional LCDs. The entire lineup's commitment to visual fidelity is underscored by certifications for 100% undistorted color reproduction, ensuring viewers see content as intended. Beyond picture quality, LG is addressing installation flexibility and aesthetics with true wireless capabilities on select models, such as the QNED9M. These TVs utilize the Zero Connect box, a feature inherited from LG's high-end OLEDs, capable of transmitting high-fidelity video and audio signals – up to 4K resolution at a smooth 144Hz refresh rate – wirelessly to the screen. While the TV itself still requires a power connection, this innovation significantly reduces cable clutter, allowing for cleaner setups and more versatile placement options within a room, transmitting images without perceptible loss of quality or delay. Driving the performance and user experience is the latest α (Alpha) AI processor. This advanced chip powers a suite of intelligent features designed to optimize both picture and sound automatically. It meticulously analyzes content scene-by-scene, applying sophisticated algorithms for noise reduction, enhanced clarity for faces and objects, background optimization, dynamic tone mapping, and intelligent HDR adjustments. The audio experience is similarly enhanced, with AI capable of up-mixing 2-channel sound into immersive virtual 9.1.2 surround sound, distinguishing dialogue from background noise, and centering the audio stage for greater clarity and impact. User interaction is also refined through AI, with features like Voice ID for personalized profiles, a Generative AI Gallery, and an AI button on the Magic Remote for tailored recommendations via the versatile webOS platform. Recognizing the growing consumer appetite for larger displays, LG is offering the 2025 QNED evo lineup in a wide array of sizes, ranging from 50 inches up to an impressive 100 inches. This extensive range, particularly the inclusion of the 100-inch model, directly addresses the demand for immersive, cinema-like experiences within the home environment. The rollout is scheduled to begin in Korea starting in May 2025, followed by availability in key markets including the United States and Europe, with other regions joining throughout the year. This strategic launch positions the QNED evo series as a compelling choice for consumers seeking premium LCD performance infused with OLED-level innovations like advanced AI and wireless convenience, solidifying LG's competitive stance across the high-end TV landscape.
