The Game Developers Conference (GDC) is known as a place for networking, showcasing new technologies, and, apparently, settling old scores. This year, a billboard has surfaced that takes a direct shot at a former Google Stadia executive, referencing the layoffs that followed the platform's demise. The ad, spotted near the conference venue, has quickly become a talking point, highlighting the lingering resentment some developers feel towards Google's handling of Stadia. The Message Behind the Billboard While the exact wording of the billboard isn't explicitly detailed in the provided source, the description alludes to a pointed question: "Has a Harrison fired you lately?" This strongly suggests the billboard is targeting Phil Harrison, a former Google Stadia boss who oversaw the platform during a period that culminated in significant layoffs and the eventual shutdown of the service. The implication is clear: the developer behind the ad feels that Harrison's decisions directly contributed to their hardship. Reactions and Context The ad's appearance at GDC 2025 is particularly noteworthy. GDC is a major event for the game development community, and the billboard serves as a very public statement of discontent. The mention of "Savage Planet devs" in the description suggests that the developers of the game *Journey to the Savage Planet* may be involved, or at least that the ad resonates with those affected by Stadia's closure. The fact that Creative Bloq also covered the story indicates the ad's design and message were impactful enough to garner attention beyond just industry insiders. The Legacy of Stadia Google Stadia's story is a cautionary tale in the gaming industry. While the technology behind the platform was innovative, its business model and execution failed to gain traction. The subsequent shutdown left many developers who had invested time and resources into Stadia feeling betrayed. This billboard is a tangible manifestation of that frustration, a reminder of the human cost of corporate decisions. Looking Ahead It remains to be seen whether this billboard will spark further discussion about the responsibilities of platform holders towards developers. However, it undoubtedly serves as a powerful statement, ensuring that the story of Google Stadia and its impact on the game development community will not be easily forgotten. The ad also highlights the importance of considering the human element when making strategic decisions within the tech industry.
