The iconic brand's first EV, co-designed by Jony Ive, blends over 1,000 horsepower with a minimalist aesthetic and a €550,000 price tag.
Ferrari today officially introduced the Luce, its inaugural fully electric car, marking a significant shift for the iconic Italian marque. This groundbreaking vehicle, priced starting at €550,000 ($640,000) in Europe, was developed with the creative input of Sir Jony Ive and Marc Newson through their design collective, LoveFrom. The reveal highlights Ferrari's entry into the high-performance EV segment, blending its legendary automotive heritage with a distinct, modern design philosophy.
The Luce embodies a "singular design language" that seamlessly integrates the exterior, interior, and user interface, emphasizing clarity and refined simplicity. Ferrari states that the collaboration with LoveFrom aimed to create a cohesive aesthetic experience. The exterior of the Luce features a "smooth, continuous, and uninterrupted" design, characterized by a "shell-like form" and distinctive "floating front and rear aerodynamic wings." This approach suggests a focus on aerodynamic efficiency and a minimalist yet powerful visual presence, moving away from some of the more aggressive lines seen in traditional Ferrari models.
Inside, the Luce balances tactile controls with advanced digital displays. The interior incorporates "precision-engineered mechanical buttons, dials, toggles, and switches," providing a sense of craftsmanship and direct interaction. These physical controls are thoughtfully combined with "multifunctional digital displays," offering a modern and intuitive user experience. A notable detail is the three-spoke steering wheel, which is machined from 100% recycled aluminum, underscoring a commitment to sustainable materials in its premium offering.
The Ferrari Luce is engineered for exhilarating performance, a hallmark of the brand. This four-door, five-seat electric vehicle is powered by four electric motors, collectively delivering an impressive 1,035 horsepower. It is equipped with a high-capacity 122 kWh battery, designed to support its formidable power output and range. The Luce accelerates from 0 to 100 km/h (0-62 mph) in a mere 2.5 seconds, positioning it firmly among the fastest electric vehicles on the market.
Beyond its raw power, the Luce integrates smart technology for enhanced user convenience. A dedicated mobile application provides comprehensive control over various vehicle functions, including climate settings and charging management. The app also displays the car's current status, offering owners real-time information and remote access to key features. This digital integration reflects the evolving expectations of luxury vehicle owners for seamless connectivity and control.
Production of the Ferrari Luce is scheduled to commence in late 2026, with the European market receiving the initial rollout. The highly anticipated electric supercar will then make its debut in the U.S. during the second quarter of 2027. The starting price of $640,000 positions the Luce as an exclusive offering in the ultra-luxury EV segment, appealing to discerning buyers seeking both performance and cutting-edge design.
The involvement of Jony Ive, Apple's former design chief, through LoveFrom, adds a significant layer of intrigue and prestige to the Luce. Ive is renowned for his minimalist and user-centric design philosophy, which profoundly influenced Apple's product line for decades. His collaboration with Ferrari on their first EV draws a parallel to the broader industry trend of tech and automotive convergence. This partnership comes after Apple itself reportedly canceled its own electric car project last year, making Ive's direct contribution to Ferrari's EV a notable development for those following the intersection of design, technology, and luxury automotive.
