Apple Quietly Removes "Carbon Neutral" Label from Apple Watch and Mac Mini Amid Scrutiny

The change was first noted on product pages and packaging for recent models, including the M4 Mac mini and the latest Apple Watch iterations. This development comes after a period where Apple prominently highlighted these products as milestones in its environmental journey.

A Shift from Bold Claims to Continued Progress

Apple's ambitious environmental roadmap, first laid out in 2020, aimed for complete carbon neutrality by 2030, encompassing its supply chain, manufacturing, and product lifecycles. This initiative represented a significant undertaking for the tech giant. In September 2023, the company celebrated a major milestone by marketing the Apple Watch Series 9 as its first carbon-neutral product. This was followed by similar declarations for the M4 Mac mini, positioning it as the first carbon-neutral Mac. These claims were backed by Apple's internal assessments, which factored in everything from material sourcing to end-of-life disposal, with carbon offsets used to balance residual emissions.

However, the landscape of environmental claims is becoming increasingly complex and legally scrutinized. Reports indicate that regulatory bodies and consumer advocacy groups, particularly in Europe, have raised questions about the methodology behind these carbon-neutral designations. Concerns often center on the reliance on carbon offsets versus direct emission reductions, leading to accusations that such claims might be misleading.

Despite the removal of the "carbon neutral" label from these specific products, Apple's overall environmental progress initiative remains active. The company continues to report significant reductions in its overall greenhouse gas emissions, with a reported 60% decrease overall. This ongoing effort underscores Apple's commitment to its long-term sustainability goals, even as it navigates the nuances of product-specific environmental marketing.

The Greenwashing Debate Intensifies

The decision to remove the carbon neutral designation appears to be a direct response to growing concerns and potential legal challenges related to greenwashing. In Germany, a court ruling earlier in 2025 prohibited Apple from using the "carbon neutral" term for its Apple Watch, citing issues with the company's reliance on offsets. This ruling, and similar inquiries in other regions, has likely prompted Apple to reassess its public-facing environmental claims to mitigate legal risks and maintain consumer trust.

Greenwashing, the practice of making unsubstantiated or exaggerated claims about environmental benefits, is a growing concern across industries. For tech companies, whose global supply chains and energy-intensive manufacturing processes present significant environmental challenges, making credible sustainability claims is a delicate balancing act. While Apple's overall emissions reduction is noteworthy, the specific methodology and the extent to which offsets are used have come under fire.

It's important to note that this change doesn't necessarily mean the Apple Watch and Mac mini are any less environmentally friendly. Apple continues to invest in renewable energy, utilize recycled materials, and improve the energy efficiency of its products. The shift may simply reflect a more cautious approach to how these efforts are communicated, prioritizing verifiable reductions and transparency over potentially contentious product-specific labels.

What This Means for Consumers and the Industry

For consumers who prioritize sustainability, this development raises questions about how to evaluate environmental claims. It highlights the need to look beyond simple labels and delve into the specifics of a company's environmental practices. Factors such as the use of recycled content, energy efficiency ratings, and the company's overall commitment to reducing its carbon footprint directly are more important than ever.

The tech industry as a whole is under increasing pressure to demonstrate genuine environmental responsibility. As regulations around environmental marketing tighten, particularly in the European Union with directives like the Green Claims Directive, other companies may follow Apple's lead in refining their sustainability messaging. This could lead to a greater emphasis on transparent reporting of emission reductions and a more cautious approach to broad environmental claims.

Apple's ongoing commitment to its 2030 carbon neutrality goal remains a significant undertaking. The company's continued investment in sustainable practices, including renewable energy sources and material innovation, suggests that environmental stewardship remains a core objective. However, the recent adjustments in product labeling serve as a potent reminder of the complexities and scrutiny that accompany corporate sustainability efforts in today's market. The focus now shifts to how Apple will continue to communicate its progress and maintain credibility with consumers and regulators alike.