Decision Cites User Safety, Data Privacy, and Content Moderation Violations
Nguyen Hoai Minh
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12 days ago
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Apple officially confirmed on Wednesday, October 22, 2025, that it has removed the controversial dating apps "Tea" and "TeaOnHer" from its App Store globally. This decisive action follows mounting user complaints regarding safety, data privacy, and content moderation issues that plagued both applications. TechCrunch, a reliable tech industry voice, first reported Apple's confirmation, citing violations of App Store guidelines. It's a prettbig move, underscoring Cupertino's ongoing commitment (or renewed emphasis, depending on how you see it) to user safety in the increasingly complex world of social and dating ap.
The apps, developed by SocialBrew Inc., had been under intense scrutiny for weeks. Complaints, which began to escalate around mid-September 2025, detailed how "Tea" and "TeaOnHer" facilitated anonymous gossip-sharing features. Users accused these features of enabling harassment, misinformation, and fostering a generally toxic dating culture. Can you believe it? The core premise was sharing unverified "tea" (that's slang for gossip, for anyone out of the loop) about matches, which, predictably, spiraled into a mess. Reports of doxxing and severe privacy breaches weren't uncommon, turning what was pitched as "fun, authentic connections" into a minefield for many. Apple's statement to TechCrunch explicitly mentioned "repeated failures to address harmful content and unauthorized data collection" as the primary reasons for the ban.
An Apple spokesperson, in an email confirmed to TechCrunch at 12:30 UTC, stated, "We have removed Tea and TeaOnHer from the App Store for violating our guidelines on user-generated content and data privacy. Apps must ensure safe experiences, and we take reports of harassment seriously. Developers have been notified and can appeal." No concrete timeline for reinstatement was offered.
SocialBrew Inc., the developer, quickly responded with a statement on their website, expressing disappointment and acknowledging "moderation challenges." They indicated they are working to address the concerns, and a web version of the apps remains available. This situation isn't just about two apps; it's a stark reminder for the entire dating app ecosystem, especially those employing AI for content suggestions. As AI-driven features become more sophisticated, the line between innovation and enabling abuse grows thinner. This decision could well set a precedent, forcing competitors like Tinder and Bumble to re-evaluate their own moderation policies and AI-powered safety features. And honestly, it's about time, don't you think?
Before their removal, "Tea" and "TeaOnHer" differentiated themselves with AI-powered "tea matching" and anonymous posting features. Launched in June and August 2025 respectively, they quickly amassed a combined 1.2 million downloads globally. They offered in-app purchases for premium gossip-sharing and ad-free access, generating an estimated $500,000 in September alone. Impressive figures, for sure. However, the apps' AI moderation, added just before the ban, was clearly insufficient to handle the volume and severity of the issues.
User reactions to the ban have been predictably mixed. Many users, particularly those who experienced harassment, lauded the decision across social media platforms like Reddit and X, labeling the apps as "harassment enablers." Others, perhaps those who enjoyed the "tea" without incident, expressed frustration, calling Apple's move "overreach" or even "censorship." This dichotomy highlights the ongoing tension between platform responsibility and user freedom in the digital sphere. However, considering the serious allegations, Apple's leaning towards user safety here, even if it means ruffling some feathers, seems like a necessary step. The apps' removal became effective October 21, 2025, at 18:00 UTC, leaving a void some users are already trying to fill via their web versions.