Apple Confirms 2025 Black Friday Dates and Gift Card Incentives
Apple officially announced its 2025 Black Friday shopping event on November 18, 2025, confirming the return of its annual four-day promotion. The event is scheduled to run from November 28, traditionally Black Friday, through Cyber Monday on December 1, 2025.
According to the company’s press release, this year's promotion continues Apple's established strategy of offering value through incentives rather than direct price reductions. Customers purchasing eligible products during the four-day window will receive Apple Gift Cards, a model consistent with previous years. The 2025 event marks the first major holiday promotion since the launch of the iPhone 17 series in September 2025.
The promotion is accessible via Apple’s online store, physical retail locations, and authorized resellers. Analysts note that while the structure mirrors past events, the scope has expanded. Compared to 2024, the 2025 event includes more device categories, a shift reportedly made in response to economic pressures such as inflation.
Breakdown of Gift Card Values by Product Category
Apple has released the specific tiers for gift card values, which vary depending on the product purchased. While direct percentage discounts are not part of the offer, the gift cards can be used for future purchases of hardware, software, or services.
Market Strategy and Regional Availability
Apple's approach for 2025 emphasizes the integration of hardware with its latest software advancements. Reports indicate the event is heavily tied to devices that support Apple Intelligence features introduced in the iOS 19 beta updates. In a statement, Apple CEO Tim Cook noted that the event focuses on "delivering long-term value through innovation," distinguishing the company's strategy from competitors offering deep price cuts.
In the Asia-Pacific region, specific local adjustments apply. China's promotion integrates WeChat Pay and offers gift cards up to ¥1,500, focusing on the high demand for the iPhone 17. In India, the strategy targets middle-class adoption with extended financing options, including 0% interest for 12 months.