If you've ever wished Alexa had a bit more personality—or exactly none at all—Amazon's latest Alexa+ update finally delivers. As of today, February 25, 2026, the company is giving premium subscribers a new way to customize the AI assistant's communication style. You can now ditch the standard voice for three built-in personalities: Brief, Chill, or Sweet.
Three Distinct Communication Modes
Alexa+ subscribers can now choose from three distinct attitudes that completely change how the assistant responds. These new styles live right alongside the standard, familiar Alexa voice.
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Brief: This style maximizes efficiency. It cuts out the small talk entirely and provides zero extra conversation, delivering only the exact information or action confirmation you asked for.
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Chill: Amazon designed this persona to be highly easygoing, drawing heavy inspiration from the classic surfer or slacker stereotype. If you test the waters by asking, "Alexa, how's it going?", the Chill voice fires back: "Life's treating me well – all systems are Zen and the digital universe is spinning in harmony."
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Sweet: This mode operates as aggressively perky and chipper. Throw it the exact same greeting ("how's it going?"), and the Sweet personality answers: "Absolutely fantastic! I'm radiating pure joy and ready to make your day incredibly amazing!"
The Underlying Behavioral Metrics
Amazon built these new personalities based on a defined set of behavioral metrics. Under the hood, Amazon's engineering team is essentially tweaking the dials on five core traits to generate the final attitude and tone.
The five core traits include:
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Expressiveness
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Emotional openness
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Formality
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Directness
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Humor
Because these traits exist on sliding scales, Amazon can easily mix and match them to release even more personality options in future updates.
Activation and User Controls
Switching between these new vibes takes almost no effort. All three personalities are officially live today for all Alexa+ customers.
You can swap out the assistant's vibe directly through the Alexa mobile app, or just say, "Alexa, change your personality style." If the new attitudes ever feel a bit too much, both the app and voice commands let you snap right back to the classic Alexa voice instantly—no convoluted menus required.