Alexa+ subscribers can now switch their AI assistant to Brief, Chill, or Sweet modes based on five behavioral metrics.
If you've ever wished Alexa had a bit more personality—or exactly none at all—Amazon's latest Alexa+ update finally delivers. As of today, February 25, 2026, the company is giving premium subscribers a new way to customize the AI assistant's communication style. You can now ditch the standard voice for three built-in personalities: Brief, Chill, or Sweet.
Alexa+ subscribers can now choose from three distinct attitudes that completely change how the assistant responds. These new styles live right alongside the standard, familiar Alexa voice.
Amazon built these new personalities based on a defined set of behavioral metrics. Under the hood, Amazon's engineering team is essentially tweaking the dials on five core traits to generate the final attitude and tone.
The five core traits include:
Because these traits exist on sliding scales, Amazon can easily mix and match them to release even more personality options in future updates.
Switching between these new vibes takes almost no effort. All three personalities are officially live today for all Alexa+ customers.
You can swap out the assistant's vibe directly through the Alexa mobile app, or just say, "Alexa, change your personality style." If the new attitudes ever feel a bit too much, both the app and voice commands let you snap right back to the classic Alexa voice instantly—no convoluted menus required.
