Amazon's Alexa Fund, established in 2015 to support early-stage voice technology startups, is evolving its investment strategy. The fund is now setting its sights on artificial intelligence startups, signaling a significant shift in focus driven by the rapid advancements in large language models and generative AI. This strategic pivot aligns with Amazon's own developments in the AI space, including the launch of Gen AI-powered Alexa+ and a suite of multimodal AI models. The Alexa Fund's broadened scope reflects the increasing importance of AI across various sectors and its potential to revolutionize how we interact with technology. The fund's initial focus on voice technology helped foster innovation in the early days of voice assistants. Now, with AI becoming more sophisticated and integrated into various applications, the Alexa Fund aims to support startups that are pushing the boundaries of what's possible with AI. This includes companies working on natural language processing, computer vision, machine learning, and other related fields. By investing in AI startups, Amazon hopes to accelerate the development and adoption of new AI technologies. This could lead to advancements in areas such as personalized experiences, automation, and intelligent devices. The Alexa Fund's investments will not only benefit the startups themselves but also contribute to the overall growth of the AI ecosystem. This expansion of investment focus demonstrates Amazon's commitment to staying at the forefront of technological innovation. As AI continues to evolve, the Alexa Fund's support for AI startups will play a crucial role in shaping the future of the technology and its impact on society. The shift also underscores the strategic importance of AI to Amazon's broader business objectives and its vision for the future of computing.