Adobe has introduced 10 new purpose-built AI agents designed to enhance customer experiences and streamline marketing workflows across its Adobe Experience Cloud. The announcement was made at Adobe Summit 2025, where the company highlighted the one trillion experiences per year activated through its Adobe Experience Platform (AEP). These new AI tools leverage a deep understanding of enterprise data, content, and customer journeys to deliver personalized and efficient solutions.Simplifying AI Adoption with Pre-configured AgentsAdobe's approach emphasizes simplicity, offering pre-configured AI agents with built-in data governance and regulatory compliance. This allows enterprises to quickly adopt and deploy these tools without extensive customization. The agents are designed to work seamlessly within Adobe's ecosystem, enhancing existing workflows and improving overall efficiency.Introducing Adobe Experience Platform Agent OrchestratorTo manage these AI agents effectively, Adobe has launched the Adobe Experience Platform Agent Orchestrator. This interface works with both Adobe's agents and third-party ecosystems, providing a centralized platform for managing and orchestrating AI-driven tasks. The Orchestrator enables businesses to build, manage, and orchestrate AI agents from Adobe and third-party ecosystems.The 10 New AI AgentsThe initial launch includes 10 purpose-built AI agents, each designed for specific tasks:Account Qualification Agent: Helps qualify leads in the sales pipeline.Audience Agent: Assists in understanding and targeting specific audiences.Content Production Agent: Automates content creation based on briefs and brand guidelines.Data Insights Agent: Provides insights into customer data and behavior.Data Engineering Agent: Supports data management and engineering tasks.Experimentation Agent: Facilitates A/B testing and experimentation.Journey Agent: Orchestrates customer journeys across multiple touchpoints.Product Advisor Agent: Offers personalized product recommendations.Site Optimization Agent: Automatically optimizes website performance and user experience.Workflow Optimization Agent: Streamlines business workflows for efficiency.Standout Agents: Content Production and Site OptimizationThe Content Production Agent is particularly noteworthy, allowing marketers and creatives to automate content generation and assembly based on specific briefs. The system adheres to pre-defined brand guidelines, ensuring accurate and consistent results. The Site Optimization Agent provides continuous support for brand websites by automatically detecting, recommending, and fixing issues to boost customer engagement.Brand Concierge: Tailored Conversational ExperiencesIn addition to the 10 AI agents, Adobe launched Brand Concierge, an AI application that enables conversational experiences tailored to individual brand interactions. By leveraging a company’s unique brand attributes and customer data, Brand Concierge can create more personalized experiences in both B2C and B2B settings. For example, it can book follow-up meetings for customers or connect sales and marketing teams.The Future of AI in Customer ExperienceAdobe's introduction of these AI agents reflects a broader trend towards integrating AI into business operations to enhance customer experiences and improve marketing workflows. With plans to add more agents in the future, Adobe is positioning itself as a leader in AI-driven solutions for digital experiences.
